We're used to how the social web has disrupted media, but that same wave is moving through other industries, driven by startups like Airbnb, Coursera and Uber - and while regulators and entrenched industries are trying to fight it, the trend behind that wave is unstoppable.
If you are thinking of starting a crowdfunding campaign any time soon. If you believe you will easily reach total strangers. If you think Twitter, Facebook and mailing list updates will be enough for your backers. Well, this article is made just for you.