When consumers share their thoughts about products or experiences, their opinions can intensify, according to a new study in the Journal of Consumer Research. But it depends on whether they're talking about something sensory or practical.
“When consumers are reminded of money, do they conform, shrug it off, or react against others’ attempts to influence them?” ask authors Jia (Elke) Liu (University of Groningen), Dirk Smeesters (Erasmus University), and Kathleen D. Vohs (University of Minnesota).
Internet-enabled televisions, which connect directly to the Internet without the use of a media adapter, are one of the hot new products Americans will be buying, along with continued uptake of HDTVs and DVR services. Americans are watching more TV than ever, and also more online video.