We all know basic tenets of user-centered design. We recognize different research methods, the prototyping stage, as well as the process of documenting techniques in our rich methodological environment. The question you probably often ask yourself, though, is how it all works in practice?
IDEOs David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
This article summarizes some of the key elements of what the concept of "user experience" entails. It also shows that far from being a simple passing fad, it is a the heart of a change in the way relationships between producers and consumers are conceived of.