SiS.net is the international network of National Contact Points (NCPs) for the Science in Society (SiS) area in the EU’s 7th Framework Programme for Research and Technological Development (FP7). The network unites more than 60 representatives from all European and number of non- European countries.
Although intentions of the EU are good, boost and balance presence of women in labs, the trailer campaign was considered an offense, insulting women and scientists at once. The schocking video was very fast and widely badbuzzing all around social media.
This is to me a very good piece of dissemination here every FP7 project leader should inspire from. Excellent work for children and wide audience to understand what the project was about. I will try to get into more details in the future and find how it was created. Comic labonfoil.