Knowtex

Is it dark in here, or is it me? In the latest example of the study of “embodied cognition” — the notion that metaphors don’t just help us express abstract ideas but can also shape basic perception — researchers had 40 students recall and describe either an ethical or unethical deed from their past.

Whether donning a suit for an interview or a sexy outfit for a date, it's obvious that most of us are well aware of the power of clothing to affect how other people perceive us.